Nestlé 'How GOOD is That?'
For the past few years, Pop That has had an absolute blast partnering with Nestlé on some incredible campaigns in Australia and New Zealand. Our creative journey with Nestlé has been nothing short of amazing, helping to develop a fresh brand concept that really clicks with today’s consumers.
Our latest adventure with Nestlé started with a simple idea and grew into something much bigger—full creative development, complete with catchy taglines, logos, full-blown visual concepts and video production.
Here’s how we made it all happen.
Pop That and Nestle
A Bit of Good Old Fashioned Wordsmithing
First, we needed to create catchy slogans and stunning logos that screamed Nestlé and its core value of “GOOD.” Drawing inspiration from its classic tagline, “Good Food, Good Life,” we came up with several ideas, including “Make it Good,” “Good Together,” and “Generation Good.”
After bouncing ideas back and forth with the awesome folks at Nestlé, we landed on “How Good is That.” With a bit of that Kiwi and Aussie flair, we all agreed that this new tagline was super relatable and catchy.
How GOOD is That?
Let’s Get Visual
With the tagline nailed down, we dove into creating visuals to bring Nestlé’s new campaign slogan to life. Our mission was to develop something that tied into their values and showed they’re leading the way in promoting good practices.
To get everyone excited, we put together interactive concept boards full of vibrant illustrations and engaging visuals. We ended up with three main visual concepts overall:
Concept 1: The Illustrative Touch
We turned local scenes into fun, whimsical playgrounds by overlaying playful illustrations onto photos. These illustrations added warmth, movement, and a sense of fun, perfectly matching the tagline, “How Good is That.”
Concept 2: One of Many
This concept was a visually engaging montage showcasing Nestlé’s sustainability efforts and positive contributions. Our design team made the visuals look like a photo book or collage, highlighting all the ways Nestlé is making a difference and reinforcing their commitment to doing good.
Concept 3: Embracing Moments, Magnifying Impact
This idea zoomed out to show the bigger picture of Nestlé’s impact. The iconic Nestlé bird flew across the screen, interacting with different proof points representing the brand’s contributions. The bird’s journey ended by landing on the 'g' of 'good,' tying the “How Good is That” message to Nestlé’s identity.
